Highgate Fine Food & Wine - Summer Windows

Seaside Theme with sand and pebbles imported from the Isle of Wight!

School Summer Fair - Design & Installation of Stall

As a donation to the School's Summer Fair, I created the design and installed the Fruit Machine stall.
- Investment in durable material to re-use next year.
- Break-even has already been reached in Year 1.

Highgate Cancer Research - 11th July 2013

Summer and Beach Wear have arrived at Highgate Cancer Research!

Inspiring Entrepreneurs...

• Jean-Marc Gaucher - President of Repetto: 

Interview Jean-Marc Gaucher

Cancer Research - Best of in-store Display - 2013

Since December 2012 I am responsible for the weekly update of the in-store displays of the Cancer Research Charity Shop in Highgate, North London: women & men clothing, children and home corners.

I introduced:
- seasonal display themes (Valentine's, Chinese New Year, Easter, Summer Riviera...)
- colour display themes
- special display areas for Designer Labels.

• Counter Displays:

• Wall Displays:

    

• Accessory Displays:

Highgate Fine Food & Wine - Spring Windows

A few changes to the window design concept: 

- brighter colours

- bolder elements at eye-level that can be seen from the other side of the street

- repetition of seasonal theme on the outside windows (=Spring) and specific theme in the central window (=picnic)

Organisation and planning of refurbishment works (subject to the shop's finances!):
- replacement of damaged door (painted in white base colour)
- new colour for shop front and doors
- replacement of shop signeage by a new panel, golden sticking letters to be replaced by hand-painted writing
- replacement of awning

Highgate Fine Food & Wine - Mother's Day & Easter Windows

 Window 1: Focus on Mother's Day Greeting Cards available in store

 




Window 2: Addition of Easter props to Specialty Bread window

Window 3: Focus on Easter

Highgate Fine Food & Wine - Window Design & Installation - January 2013

Highgate Fine Food & Wine - A Village Delicatessen and Grocer at the same location since 1799!
A family run business for over 35 years, premium location in the village, a listed shopfront with 3 large bow windows. The shop needs a complete refurbishment but to start with I focused on creating more attractive shop windows!

Original Shop Windows:
- no window display or theme - rubbish piling up in the left window
- some old Christmas props in the central window
- a white panel blocking the view through the shop in the right window
=> not inviting at all - started to be an issue for the local community as Highgate is a conservation area with many independent shops and beautiful residential streets.

Action Plan:

Creating one theme per window each highlighting the shop's unique selling points vs local competition

Window 1: seasonal theme to be changed 6 times per year
1st theme = Valentine's Day

Before

After - Valentine's Theme

Window 2: highlight the wide range of specialty breads

(next door competition from a new Pain Quotidien!)

Before

After

After with Signeage

Window 3: highlight the shop's own specialty range - with personalised labels!

After with Signeage

Before

After

Overall brighter, more inviting windows.
Positive feedback from staff and clients!