Highgate Fine Food & Wine - A Village Delicatessen and Grocer at the same location since 1799!
A family run business for over 35 years, premium location in the village, a listed shopfront with 3 large bow windows. The shop needs a complete refurbishment but to start with I focused on creating more attractive shop windows!
Original Shop Windows:
- no window display or theme - rubbish piling up in the left window
- some old Christmas props in the central window
- a white panel blocking the view through the shop in the right window
=> not inviting at all - started to be an issue for the local community as Highgate is a conservation area with many independent shops and beautiful residential streets.
Action Plan:
Creating one theme per window each highlighting the shop's unique selling points vs local competition
Window 1: seasonal theme to be changed 6 times per year
1st theme = Valentine's Day
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| Before |
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| After - Valentine's Theme |
Window 2: highlight the wide range of specialty breads
(next door competition from a new Pain Quotidien!)
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| Before |
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| After |
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| After with Signeage |
Window 3: highlight the shop's own specialty range - with personalised labels!
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| After with Signeage |
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| Before |
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| After |
Overall brighter, more inviting windows.
Positive feedback from staff and clients!
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